Better bridal
A better bridal shop in Atlanta
Looking for a more meaningful way to find your wedding dress? We carry a curated collection of new and sample wedding dresses, and we donate a portion of our proceeds to humanitarian organizations. Our collection includes bridal gowns by Monique Lhuillier, Hayley Paige, Alexandra Grecco, Sarah Seven, Martina Liana, Carolina Herrera, & more - priced at up to 50% off.
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It's bridal, but better. A better selection. A better bridal appointment. A better world. (And better prices too.)
Learn more about what makes us different from other bridal shops, or book your appointment at our relaxed, inclusive boutique in the historic Inman Park neighborhood of Atlanta - and become part of a community of people who are doing more with their wedding dresses.
Are we right for you?
We think we are the best bridal shop in Atlanta, but we do things a little differently! You're in the right place if:
You are seeking a totally private, relaxed shopping experience. We are the only Atlanta bridal shop that offers fully private appointments, because we believe that such a significant decision is best made in a space where you can relax and be among only the people most important to you.
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You want to try a diverse selection of wedding dress designers and silhouettes. Unlike most other bridal shops, we are not limited to a small list of 4-10 designers or 1-2 dress silhouettes. Our founder selects every wedding dress in our store on the basis of quality and style, and if we have a chance to obtain an exquisite, high-quality gown, we take it. We carry dresses by more designers than any of the other bridal shops in the region, and we offer the full range of silhouettes, from a chic '60s inspired mini by Sophie et Voila to the hand-stitched, voluminous ball gowns of Sareh Nouri.
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You are seeking a unique or one-of-a-kind wedding dress. We have many one-of-a-kind pieces in our store, including couture bridal gowns that our designers have produced only for their runway shows. If you want a truly unique wedding dress, then you are in the right place.
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You are ready to commit ...to a wedding dress, that is! All of our dresses are available off the rack, and many are one-of-a-kind. If you find something you love, but you are not ready to buy, we can't guarantee that it will still be available when you come back at a later date.
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You want your wedding dress to make a difference. We donate a portion of the proceeds of every dress we sell to global and local nonprofits that work to eliminate the harmful practice of child marriage, reduce maternal and infant mortality, and support survivors of human trafficking, among other things.
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Sustainability matters to you. All of our bridal gowns have already been produced. Why does this matter? Because the majority of the environmental effect of a wedding dress occurs during its production. Purchasing your wedding gown with us means that your gown has no additional environmental impact. Green is the new white, y'all.
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You're just looking for a great deal on a killer dress. We get it. We're Maxxionistas, too.
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Ready to book?
spotlight on : the designers
green is the new white
Sustainability is a core part of our identity. We offer a unique, beautiful, and sustainable collection that won't further harm our eco-system and can be donated back to us for reuse. We're committed to protecting the planet in every way we can, including the smallest actions like using recyclable paper tags in our store.
Real brides changing lives
Just one gown can:
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Fund girls' stays in safe houses to protect them from genital mutilation during cutting season.
Buy bicycles for Nepalese girls so they can gain a high school education, when ordinarily the commute would be too long or dangerous for them to attend school.
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Provide Kenyan women with sewing machines to enable them to start a business and achieve financial independence.
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What will your wedding dress do?
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A Day In June bride Hannah in Rish Delilah